Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms ofcause marketing,
It may refer to:
- Pinkwashing (breast cancer) – the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities.
- Pinkwashing (LGBT) – the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative.
Noun
pinkwashing (uncountable)- The practice of a company using support of breast cancer-related charities to promote itself and its products or services. [quotations ▼]
- (LGBT) The practice of presenting something, particularly a state, as gay-friendly in order to soften or downplay aspects of its reputation considered negative. [quotations ▼]
- The practice of making a toy pink to signal that the manufacturer expects girls to play with it.
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